The Italian sneaker brand teams up with South African jewellery label
Italian sneaker brand Superga and South African jewellery label Pichulik have teamed up to create three sneakers.
In recent years Superga has collaborated with the likes of Poppy Ntshongwana, Chu Suwannapha and Trevor Stuurman, and for this project Katherine Pichulik's eponymous jewelry line and Italy's most-loved shoe brand is joined by creatives Anthony Bila, Kwena Baloyi Kenny Jules Morifi-Winslow and Chernè Africa.
True to Pichulik's design ethos, the designs are very much about the stories of the women who wear the brand as well as the women who make up the brand. This collaboration is born from this and pays homage to three cities that have played an important role in Pichulik’s evolution as a brand. Each style is designed to encapsulate the nostalgia of one of these cities with their sun, sea and streets.
“Souk” celebrates the magic of Istanbul, its vibrant, abundant markets and the colourful street life after sunset during Ramadan. The rose gold, nudes and brass embellishments echo Turkish women's traditional dress and jewellery.
As a result, the espadrille-based platforms are decorated with a delicate ankle bracelet. Pichulik says it echoes "the bells that often make up part of Turkish women's jewellery and the glittering ornamentation in street side shops". The rope soles are a nod to the woven baskets used to carry spices and flowers, and the raffia-like rope used to hang chillies to dry.
The “Downtown” style’s punchy black and gold design is all about the city, and New York in particular. It is for the pedestrian, the daily commute, amid the grind of a melting pot of cultures. Here, Pichulik used braided rope to signify the many braiding shops in Brooklyn while gold accents mimic the hoops and medallions that are emblematic of street accessories.
“Azzuro” speaks of Portofino’s laid-back, classic style with sunny yellows and nautical blues and whites – the timeless colours of the Italian seaside, inspired by Superga’s Italian heritage. The classic look is reminiscent of the Amalfi coast in the ’50s and Pichulik's use of rope further enhances its nautical appeal. "The rope loop at the back makes you want to hook your fingers through it and step onto a yacht at sunset," Pichulik says.