Can you afford not to cop a pair of Superbalist best-sellers?
Photography: Rex Features
Fashion girls know that comfy kicks are where it's at, because if you feel good you'll look good, and it's refreshing to see that for a market that caters primarily to men, women are no longer an afterthought. Scroll through the featured street style images and you'll agree that the commonalities are: strong looks, a good taste in shoes and that our customers are opting for classic heritage sneakers. These are the six best-selling sneakers on Superbalist right now, get yours before they're gone.
The first track shoe created by Nike in 1972 was arguably responsible for the brand's success. Olympic track coach Bill Bowerman created the durable and comfortable running shoe for athletes, but it was only after it was picked up by the streets that it really caught its stride. Whether you like yours in leather or nylon, monochrome or bright, this versatile sneaker will help you to create a number of looks.
The Vans Old Skool was the brand's first sneaker to feature Paul Van Doren's "jazz stripe" doodle, and #36 was also Vans first skate shoe to use leather. Today the low-top is still made up of a durable suede and canvas upper, padded tongue and waffle sole, resulting in a beater that's built for festivals. The addition of a platform sole is a serious game-changer, and a welcome addition to an old favourite.
Whether you call your favourite pair of Converse: Chucks, Cons or All Stars, there's no denying that this is a footwear icon. Largely unchanged since they were first introduced (you can get the full history lesson here), the iconic canvas shoe with the rubber toe cap was only beat with the introduction of the Chuck Taylor II, which has the same classic look but with Nike technology making the sneaker that much smarter.
The shelltoe sneaker was originally a low-top version of the Pro Model basketball shoe, which later found its feet in the casual footwear realm after hip hoppers started breakdancing in them. When RUN DMC, who instead of wearing theirs with fat laces went laceless, dropped 'My Adidas' it cemented the Superstar's place in culture forever.
After the Dassler brothers went their separate ways the world got two sneaker brands that were not only significantly better than their forerunner, but also a lot easier to pronounce than Gebrüder Dassler Schuhfabrik. The pouncing cat has been making gains ever since, and while the Puma Basket is the most famous use of the Formstrip, collaborations with Solange, Kylie Jenner and Rihanna are pushing innovation.
Like the other sneakers featured here, the Reebok Classic started out as a sports shoe before being adopted as casualwear. Because it's so comfortable it's been the commuter's favourite since women first broke down barriers in the workplace. Today contemporary working girls use the Reebok Classic as the foundation of their modern work outfits, and not just to commute to work in.
Cool because it's so uncool, this cult shoe was not only an integral part of the normcore uniform but it's also the best way to dip a toe into the ugly shoe trend. New Balance's Dad Sneakers aren't just for dad though (read up on the original dad shoe here), and you can use yours to either toughen up feminine looks or form part of your casual jeans and T-shirt outfit.