Black Friday 2020 – FAQs

What is Black Friday Sale?

Black Friday is the biggest international sale that was started in the early 1900s in the United States of America. This globally recognised retail event takes place on the last Friday of November every year, as consumers around the world prepare for the holiday and gifting season. This retail event boasts the biggest discounts from popular retailers, both brick and mortar as well as online stores, across the globe. Cyber Monday, an extension of the Black Friday Sale, has also grown with popularity over the past few years as a day dedicated to sales from online retailers., South Africa’s no.1 online fashion destination, will not only be taking part in Cyber Monday but also in Black Friday. We will be offering the biggest discount on top international and favourite local brands, across 30 000 products. Our product assortment includes everything from must-have fashion, shoes + accessories to beauty, grooming, homeware, tech and sportswear. Our Black Friday weekend of top deals are not to be missed as we offer free delivery and returns throughout South Africa as well as multiple, convenient payment methods and shipping options to meet your every need. Our Click + Collect shipping method makes it easy to pick up your order when it best suits you at a Pickup Point near you nationwide.

What is Black Friday in South Africa?

Black Friday South Africa is an international retail event that takes place on the fourth Friday of November every year. It hosts massive specials and deals in brick and mortar stores, as well as online destinations. It is a chance for retailers to sell large quantities of products and for consumers to stock up and get ready for the holiday season ahead. Christmas gifting and New Years treats, as well as high-valued items, are sold at prices that will not be available, or as low, for the rest of the year. Black Friday was first hosted in South Africa in 2014 by retail trailblazers and Checkers, and has since grown into a nationwide event. Black Friday has now expanded into including Cyber Monday, which falls on the Monday after Black Friday. Cyber Monday was specially created for online retailers to offer unbeatable deals on their platforms., South Africa’s most stylish fashion online retailer, will be offering massive specials on the biggest international and local brands. Our platform boasts 400+ brands with over 30 000 products that spread across on-trend fashion, covetable shoes, timeless accessories, bold homeware, cute kidswear, performance sportswear, luxury brand beauty and must-have grooming items.

How did Black Friday start?

Black Friday was started and made into a national holiday in 1941 in America. The massive retail event originated in the United States of America and was created to signify and celebrate the beginning of the holiday shopping season. It was created to fall on the day after the American federal holiday, Thanksgiving, and therefore falls on the fourth Friday of November every year. Black Friday has since sky-rocketed with international popularity and is now the largest retail event and date of the year. It is an opportunity for brands, stores and online destinations to move large quantities of stock as they are discounted to unbeatable prices., South Africa’s No.1 online fashion shopping destination, hosts the biggest online Black Friday of the year with deals on over 400+ of the best international and local brands. Our convenient shopping platform allows you to shop anywhere and anytime. Discover more fashion and more choice from the palm of your hand, as well as easy shopping with various payment methods and multiple delivery options. Be sure to check out our Black Friday sale South Africa to get the lowest prices on the biggest items. Our Black Friday catalogue will boast all of your favourite brands and products that will make for the perfect gifts, spoils and all round must-haves.

When did Black Friday start in South Africa?

Black Friday started in the year 2012 and was catalysed by online trailblazer It was soon followed by Checkers brick and mortar in 2014 and is now a nationwide event in which most brick and mortar and online retailers take part in. Black Friday has since become a well awaited and anticipated day in South Africa, as many look forward to getting ready for the holiday season with special deals or buying high-priced luxury items at a much lower cost. This year’s Black Friday will take place on the 27th of November and will see a large increase in online sales due to the global pandemic, Covid-19. Shopping online gets rid of tedious queues and spending the day in over-packed shopping malls. It is a much quicker and easier process to follow and offers free returns throughout South Africa if you are not satisfied with your purchase. Give a try this Black Friday as we boast the best fashion, shoes, accessories, kidswear, sportswear, beauty, grooming and homeware from top international and local brands. Simply sign up and create a account, download our app to shop from the palm of your hand and start Wishlisting for a quick checkout on the big day: Black Friday. We offer numerous payment methods, fast and free delivery, as well as a wide range of sizes and styles.

When is Black Friday in South Africa?

Black Friday will take place on Friday the 27th of November in South Africa. This global sale takes place on the last Friday of November internationally but may vary in dates between countries. The end of November is decidedly the perfect time to get all your holiday season shopping done. From end-of-year birthdays to Christmas and New Years – be sure to grab everything you need for so much less. The Black Friday specials are known to be the biggest and best and are excitedly awaited year on year. Be sure to diarise the weekend of Friday the 27th to Monday the 30th to score on all the epic deals. As Black Friday has skyrocketed into consumer fame, it has extended its period to run over the entire weekend and includes Cyber Monday. Cyber Monday was started to give online retailers their own big deals day. will be back in action this Black Friday with everyone’s favourite, five-star brands and must-have products. Be sure to get your holiday style, the perfect gifts, must-have refreshes for the new year and all-round spoils over our Black Friday weekend of unbeatable deals. Shopping online in South Africa makes things easy as you can skip the malls, the queues, paying for parking and have all your stylish goods delivered straight to your doorstep. Be sure to give online shopping a try this year to abide by social distancing to keep yourself and others safe.

Can Black Friday deals be bought online?

Black Friday deals are now available to shop and be bought online. A special day, named Cyber Monday, was added to the retail event to give online platforms a dedicated period of special deals. However, as online shopping has normalised into consumerism, most retailers offer their deals both online and instore. Black Friday has, with the years, become synonymous with long queues and overcrowded shopping malls, making more room for online retailers to offer consumers a convenient Black Friday shopping experience. Due to the Covid19 pandemic this year, it is encouraged for you to shop Black Friday online as this promotes social distancing to keep yourself and those around you safe. Shopping Black Friday online means that you do not need to leave your home, or your couch, you simply need an internet connection. also offers multiple, easy payment methods to suit every budget need as well as delivery options that deliver straight to your doorstep nationwide or allow you to collect your order when it best suits you. Our wide range of inclusive sizes, style, colours and products means that you’ll always find the stylish piece you are looking for. We offer over 30 000 pieces of fashion, shoes, accessories, home decor, skincare, makeup, grooming items, sportswear and so much more from over 400 international and South African brands.

Black Friday

Black Friday 2020 Has Arrived

Behold! The most awaited sale is here. Get ready for some Christmas shopping with the much-awaited Black Friday Sale on

With over 35,000 products, 400 brands, and more than 30 categories, is South Africa’s favourite online shopping destination. Our collections are so vast and inclusive that there’s sure to be something for everyone. We strive to offer a wide fashion range in a way that doesn’t hurt your pocket. Watch out for eye-catching discounts on men’s, women’s, and kids’ fashion, homeware, accessories, electronics, toys, gift cards and more.

You are the most important person at We strive to make sure you are served in the best possible manner. That is why we feature the best international and local brands including the likes of Adidas, PUMA, Cotton On, Missguided, Sixth Floor, L’Oréal, Revlon, Reebok, New Balance and many more.

We do our best to ensure you have hassle-free online shopping experience. Along with that, we provide various fast delivery options throughout South Africa, multiple safe payment options, and unbeatable great deals.

Black Friday arrives just in time for the festive period and attracts the biggest shopping crowds of the entire year. Marking the beginning of the holiday shopping season, it takes place on the fourth Friday of every November. This year, the event will take place on Friday the November 27. Black Friday was once considered as a one-day festive shopping event in the United States of America.

However, over the years, it has evolved into a shopping marathon that lasts for several days. For those unaware, Takealot, the group partner of was responsible for introducing South Africans to the phenomenon that is Black Friday.

In recent years, the shopping craze has shifted to the online space. Black Friday shoppers are more interested in online shopping as opposed to stepping into brick and mortar stores and online shopping during Black Friday is spiking rapidly year over year.

According to Google trends, 87% of South Africans are enthusiastic about Black Friday sales. As per statistics, 93.2 million buyers made an online purchase on Black Friday 2019, showing the huge demand for online destinations among shoppers on the day.

This Black Friday cost-conscious shoppers will be getting real deals. While it is tradition to shop at stores on Black Friday, this year is slightly different. COVID-19 might keep people from rushing into stores, but it will not keep them from shopping for the festive season. And we’re here to ensure that celebrations aren’t affected. provides fantastic opportunities for customers to shop online. From the safety of your home, you can abide by social distancing norms and avoid long queues.

So create a account before 27th November 2020 and shop from anywhere, any time. Our online store is at your service 24/7 all-year round.

Subscribe to our daily newsletter for exclusive updates on online deals. Add items to your Wishlist and be surprised with the smooth and rapid checkout when Black Friday deals hit the platform. also has exclusive and exciting deals on Cyber Monday. Make sure you don’t miss out on those! Sign up now to be first in line to the discounts, deals and specials offers over the entire weekend from November 27—30!