Save big on fashion, shoes, accessories, home + living, beauty and sport during the Black Friday Showdown from 24-29 November 2021.

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Black Friday

Black Friday 2021 Is Coming

Are you ready to save big on style? Now is the time to shop to your heart’s content, as the most awaited sale of the year is here. Get ready for some exciting Christmas shopping with the much-awaited Black Friday Sale on

With over 30 000 products, 450+ brands, and more than 30 categories, is South Africa’s favourite online shopping destination. Our collections are so vast and inclusive that there’s sure to be something for everyone. We strive to offer a wide fashion range that doesn’t hurt your pocket. Watch out for eye-catching discounts on men’s, women’s, and kids’ fashion, homeware, accessories, electronics, toys, gift cards and more from the best international and local brands like Adidas, PUMA, Cotton On, Missguided, Sixth Floor, L’Oréal, Revlon, Reebok, New Balance and many more.

We do our best to ensure you have a hassle-free online shopping experience. Along with that, we provide various fast delivery options throughout South Africa, multiple safe payment options, and unbeatable great deals.

Black Friday in South Africa arrives just in time for the festive period and attracts the biggest shopping crowds of the entire year. Marking the beginning of the holiday shopping season, it takes place on the fourth Friday of every November. This year, the event will take place on Friday, 26 November 2021.

Black Friday was once considered as a one-day festive shopping event in the United States of America. However, over the years, it has evolved into a shopping marathon that lasts for several days. For those unaware, Takealot, the group partner of was responsible for introducing South Africans to the phenomenon that is Black Friday.

In recent years, the shopping craze has shifted to the online space. Black Friday shoppers are more interested in online shopping as opposed to stepping into brick and mortar stores and online shopping during Black Friday is spiking rapidly year over year. And rest assured, you can and will find the best Black Friday deals online.

According to Google trends, 87% of South Africans are enthusiastic about Black Friday sales. As per statistics, 93.2 million buyers made an online purchase on Black Friday 2019, showing the huge demand for online destinations among shoppers on the day. Black Friday online deals keep getting better, and you won’t want to miss out on this incredible opportunity to save big on style.

Our Black Friday deals are not to be missed. Black Friday 2021 will bring you the best deals from the biggest local and international brands. Think Black Friday sneaker deals, Black Friday clothing deals and more. provides fantastic opportunities for customers to shop Black Friday specials online. From the safety of your home, you can abide by social distancing norms and avoid long queues.

So create a account before 26 November 2021 and shop from anywhere, any time. Our online store is at your service 24/7 all-year round. Make sure to take advantage of our Black Friday deals in South Africa while stocks last.

Subscribe to our daily newsletter for exclusive updates on online deals. Add items to your Wishlist and be surprised with the smooth and rapid checkout when Black Friday deals hit the platform. also has exclusive and exciting deals on Cyber Monday. Make sure you don’t miss out on those! Sign up now to be first in line for discounts, deals and specials offers over the entire Black Friday period! Enjoy Black Friday shopping with

When is Black Friday in South Africa?

Black Friday in South Africa will be on Friday, 26 November, 2021. This exciting international sale was started in the 1990s, and started growing in popularity in South Africa in 2012 when online trailblazer started offering Black Friday deals. Since then, many other brick and mortar and online retailers have followed suit and started participating in this now nationwide event. Black Friday is now a well awaited and anticipated day in South Africa, as many look forward to getting ready for the holiday season with special deals or buying high-priced luxury items at a much lower cost. Due to the COVID-19 pandemic, Black Friday is best spent shopping online. Well, you’re in luck because is bringing you the best fashion, shoes, accessories, kidswear, sportswear, beauty, grooming and homeware from top international and local brands - for less. With free deliveries on orders over R450 and free returns throughout South Africa, why wouldn’t you want to shop clothing online with Simply sign up and create a account, download our app to shop from the palm of your hand and start Wishlisting for a quick checkout on the big day: Black Friday. We offer numerous payment methods, fast and free delivery, as well as a wide range of sizes and styles.

What is Black Friday?

Black Friday is the biggest international sale that was started in the 1950s in the United States of America. This globally recognised retail event takes place on the last Friday of November every year, as consumers around the world prepare for the holiday and gifting season. This retail event boasts the biggest discounts from popular retailers, both brick and mortar as well as online stores, across the globe. Cyber Monday, an extension of the Black Friday Sale, has also grown with popularity over the past few years as a day dedicated to sales from online retailers., South Africa’s no.1 online fashion destination, will not only be taking part in Cyber Monday but also in Black Friday. We will be offering the biggest discount on top international and favourite local brands, across 30 000 products. Our product assortment includes everything from must-have fashion, shoes + accessories to beauty, grooming, homeware, tech and sportswear. Our Black Friday weekend of top deals are not to be missed as we offer free delivery and returns throughout South Africa as well as multiple, convenient payment methods and shipping options to meet your every need. Our Click + Collect shipping method makes it easy to pick up your order when it best suits you at a Pickup Point near you nationwide.

Are Black Friday deals online?

Black Friday deals can be shopped online from the comfort and safety of your couch. A special day, named Cyber Monday, was added to the retail event to give online platforms a dedicated period of special deals. However, as online shopping has normalised into consumerism, most retailers offer their deals both online and instore. Black Friday has, over the years, become synonymous with long queues and overcrowded shopping malls, making more room for online retailers to offer consumers a convenient Black Friday shopping experience. Due to the Covid-19 pandemic, it is safer to shop Black Friday online. makes shopping Black Friday deals online even easier, as you have a choice of multiple, easy payment methods to suit every budget. We offer free delivery straight to your doorstep on orders over R450 as well as free returns across South Africa. Our wide range of inclusive sizes, styles, colours and products means that you’ll always find the stylish piece you are looking for. Shop fashion, shoes, accessories, home decor, skincare, makeup, grooming items, sportswear and so much more from over 400 international and South African brands now.