One of the biggest players in the makeup industry, MAC Cosmetics online offers a wide range of high-quality makeup and skincare products that have been staples in people’s kits for years. Known for its innovative products, high-performance formulas, and bold and vibrant colours that are loved by makeup enthusiasts around the world. Established in 1984 in Toronto, Canada, the brand has become a household name in the beauty industry. Superbalist offers a wide range of MAC products online in South Africa.
One of the reasons this brand has been able to be one of the pioneers in the makeup industry is its commitment to inclusivity and diversity. This includes RuPaul Charles host of the Emmy Award-winning TV reality show RuPaul’s Drag Race who was an ambassador for their Viva Glam campaign in 1994. This initiative donates proceeds from sales of the products to their AIDS fund which supports organisations working to fight HIV/AIDS and improve the lives of those affected by the disease.
This inclusive also includes their products that cater to all skin types and tones, offering a wide range of foundation shades, concealers, and powders to suit everyone. Some of their other notable collaborations with celebrities and artists, including Rihanna, Lizzo, and Patrick Starrr, among others, aim to create inclusive and diverse makeup collections that celebrate individuality and self-expression.
The brand is also known for its high-performance formulas and innovative products. The brand has been made iconic for their MAC Foundation, MAC Concealer, and powders are all designed to provide flawless coverage, while their MAC Eye Liner, MAC Eye Shadow, MAC Lipsticks, and blushes come in a range of vibrant shades and finishes that can be mixed and matched to create any look. Recently, the brand also branched out into the realm of skincare with a range of products that are designed to improve skin texture, reduce fine lines and wrinkles, and promote healthy-looking skin.
Another advantage of them is their commitment to sustainability. Like many other beauty brands, they have moved to be more sustainable by using eco-friendly packaging and sourcing ingredients responsibly, ensuring that their products are both safe for consumers and environmentally friendly.
As one of the most well-known cosmetics brands, its commitment to always providing high-quality, innovative, and inclusive makeup and skincare products is what’s kept it at the top. Along with this, it’s how they approach makeup for everyone no matter your gender, sexuality or race and pioneering in sustainability that has made it a leader in the beauty industry. If there’s a makeup product you like, they have it. The brand is available online on Superbalist.com. Shop MAC for women and men now.
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