GREY DAYS CELEBRATION

Words: Supplied | Images: Supplied

This month, New Balance is celebrating its signature grey colour with a special drop of products for Grey Days.

The colour entered New Balance’s design language in the 80s as a practical choice for urban runners. Blending the concrete and asphalt tones of city running, this unique choice swiftly came to define New Balance's expression and identity for decades.

Explore a world of grey brought to life by a cast of New Balance athletes and ambassadors, including American artist Aminé, American athlete Sydney McLaughlin-Levrone, NBA basketball player Darius Garland, NFL football player Marvin Harrison Jr., and professional skateboarder Andrew Reynolds, with “The Origins of Grey” narrated by American athlete Quincy Wilson.

Speaking about Grey Days, the Senior Vice President of Global Marketing, Jeff McAdams, says: “From its origins as a unique yet practical choice for urban runners to its status today as a classic brand signature, grey remains a powerful expression of New Balance’s heritage.“

Speaking about Grey Days, the Senior Vice President of Global Marketing, Jeff McAdams, says: “From its origins as a unique yet practical choice for urban runners to its status today as a classic brand signature, grey remains a powerful expression of New Balance’s heritage.“

He continues: “Grey Days 2026 honours our evolution as a brand; it represents how innovation, craft, and an unwavering commitment to our fearlessly independent ethos have shaped who we are while showcasing the endless ways this iconic shade continues to inspire and reimagine what’s possible.”