Build Up to the Blackout

Black Friday’s coming. Do best and get prepped.

Words: Kale Shayde | Illustrations: Sabrina Scott

It’s getting hot in here. Summer’s well and truly with us, whatever your weather zone, and it’s swiftly becoming clear that December isn’t just a month – it’s a lifestyle. Know what else? The party hasn’t even started yet, and the big days of house parties, outdoor blowouts, the end-of-year office function are still on their way. What’s the best way to beat the heat? With Black Friday savings that turn up the heat, high.

Before the big day hits, get your plan in place – this is going to be a wild week.


We don’t really need to tell you this, do we? Although we’re dropping deals throughout the day, there’s no harm in checking in early to see what the day’s big deal is.


A wishlist is your battle strategy for the big day. Line up the pieces you like best, and prepare to take them right to checkout when the time comes.

With offers dropping around the clock and a whole lot to check out, it’s normal to feel like you can’t do this alone. Get your team together – best friends and moms are our best recommendations to join the lineup – and have a pre-game chat about what you’re looking for. If you lose signal, they’ve already added to cart, and if you accidentally sleep on discount, they’re already on that. Excellent two-for-one deal? Split it! Just remember that if they’ve got your back finding the ideal summer accessory, you’ve got to be ready to have theirs when sneakers are selling out fast in their size.


If you haven’t downloaded the app, now’s the time. Not only will you get that sweet 25% off discount when you make your first ever app purchase, but you’ll also be in position to make the most of a big deal – wherever you are when it drops.

You’re already signed up for emails, right? Make sure you have push notifications enabled on your phone so that the week’s surprise offers don’t pass you by.


We know that a good deal is intoxicating, but breath, and make sure you’re getting the full deal: extra promo codes for additional discounts are a very real thing, and we wouldn’t want you to miss out.

On that note – you know that delivery’s free, right? An extra bonus is that you can upgrade to weekend delivery absolutely free, so go ahead and treat yourself. Need it even sooner? Understandable – just choose an express delivery option at checkout and it’ll be yours quicker than you can say “Tonight? I’ll see you there.”


Missed out on your size? Is the piece you’ve been eyeing in someone else’s cart? All hope’s not lost – this is just where the Waitlist function comes in. Waitlist that baby and keep your eye on the prize: when that notification slides into your inbox to let you know that you’re first in line again, you’ve only got a few minutes to make it yours.


Have Beyoncé’s surprise album drops taught you nothing? When that good promo drops, you need to be ready, so if you’re planning your first ever Snapscan purchase, get in a practise round first – and have backup options for those inopportune moments when your bank is suddenly offline while the sneakers of your dreams sit in your cart.

Sorted? Good. You should click through below and get going on that wishlist - the clock's already started and you could win swag to the value of R4000