Make your lips the centre of attention with M•A•C Cosmetics.

M•A•CXIMAL, M•A•C Cosmetics

Words by Lucinda Dordley | Images: Supplied

M•A•C Cosmetics is not only synonymous with quality makeup products but the evolution of the makeup industry itself. Founded in 1984, the company has consistently worked to ensure its shade ranges accommodate a wide range of skin tones and needs.

The new M•A•CXIMAL Silky Matte Lipstick range provides comfortable wear and bold pigment that lasts for up to 12 hours. Gone are the days of matte lipsticks leaving your lips dry and tight - this range is infused with good-for-lip ingredients such as coconut oil, organic cocoa butter and organic shea butter to keep your lips soft and supple, and gives comfortable wear.

With multiple shades to choose from, the M•A•CXIMAL lipstick range has a colour to compliment any makeup look you’re going for. Whether you’re into the more fresh-faced look or are more experimental, there is a shade that will perfectly suit your vibe. With no caking or flaking, your lipstick will offer maximum colour and silky matte finish.

M•A•C Cosmetics, M•A•CXIMAL Silky Matte Lipstick

The influence of ‘90s- and early 2000s-inspired makeup looks can’t be ignored, and the cornerstone of these looks is the classic nude lip. The M•A•CXIMAL Silky Matte Lipstick range includes 10 shades, exemplifying the company’s mission to create shades of lipstick that are complementary to a wide variety of skin tones.

Nude lipsticks are considered a beauty bag staple due to their versatility, and the M•A•CXIMAL range’s matte lipsticks create an opaque finish for a standout nude lip.

According to 98% of respondents, the new M•A•CXIMAL Silky Matte range feels comfortable throughout the 12-hour wear period. A further 95% of respondents reported that the lipsticks offer high-impact colour throughout wear, while 96% of respondents said that their lips felt soft and smooth during wear.

M•A•CXIMAL, M•A•C Cosmetics

Bold lipstick has seen a return due to several makeup trends. Taking more influence from the ‘90s, ombre lips are making a comeback. One of the more recent variations - called “cherry cola lips” and popularised by makeup trendsetter Hailey Bieber - features a dark lip liner paired with red lipstick in the centre of the lips.

Minimalism has emerged as one of the mainstay trends of the past few years, with pared-back eyes, clean skin and flushed cheeks, leaving the space for lips to take centre stage.

M•A•CXIMAL, M•A•C Cosmetics

Purple-toned lipsticks are always a hit and have proven the test of time. Complementary to many skin tones and undertones, purple shades such as the bright grape-inspired Everybody’s Heroine and the muted mauve of Soar will elevate any outfit and suit any mood.

The range of purple lipsticks allows you to play around with different moods; whether you’re going for a more gritty, grungy feeling or prefer the whimsy of an outlandish shade, purples bring that extra oomph that few other shades can. With a non-bleeding, non-feathering formula, you can be assured your purple lips will be the centre of attention all day. 

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