How to use pop culture as your gifting inspiration
Words: Daniël Geldenhuys | Photographs: Getty
It's not always easy finding the perfect gift. No matter how well you think you know the receiver, there's always a chance that they may not like it. The best way to foolproof the success of a gift in 2018 has got to be our gift guide, Lucky You! However, if you don't want to shop by price (gifts under R150), or shop for all the different people in your life for under R3500, especially those hard-to-please people, you could always use pop culture as inspiration. From the rise of Wakanda to the Royal Wedding, 2018 was such an eventful year that everyone has a moment they identify with, which should be easy to verify with a quick scroll through their socials. If the gift is based on something you already know they're obsessed with, you can do no wrong. Check out our hot pop culture picks for 2018.
Black Panther breaks the box office
So much more than a movie, the cultural moment that was Black Panther made a lot of its impact using style as a tool for self-expression and affirmation. The #WakandaForever state of mind and state of dress flooded social media in the beginning of 2018, and now's the time to add some fuel to the flame. Cue piles and piles of gold accessories – a perfect gifting moment.
Bonang launches a T-shirt collection
It was the collective yaaaaaas heard around the country that Friday night in July when Bonang announced she was giving the people what they want: her BONANG by Bonang Matheba tee shirt collection. If you know of a fan who somehow never got around to purchasing one, this is the perfect gift. And when gifting the rest of the B Force, it's simply a matter of completing their collection.
Kylie Jenner fell pregnant
After months of speculation, wildfire rumours and countless browser refreshes, Kylie Jenner announced the birth of baby Stormi on 4 February 2018. Along with the announcement came the video 'To Our Daughter' that recapped the nine months leading up to February. It was the first time the world saw a pregnant Kylie, posing for a photo at the 3:39 mark, smiling and waving, wearing a tight black dress that would look gorgeous on all her fans regardless of what's in the oven.
(Side note: if you're worried about sizes, rather opt for a voucher. That way they can choose their favourite version of the Kylie Pregnancy Reveal dress from the above selection.)
Riky Rick wears Chulaap to the SAMAs (Twitter can't deal)
Riky Rick chose a look from Chu Suwannapha's AW18 collection to wear to the SAMAs this year, styling it exactly the way it appeared on the runway, which included a cozy orange stocking over his face. It didn't take long for the Twitter memes to start streaming in, and the #RikyRickChallenge was born. If you're shopping for one of the many men who posted pics of themselves with orange bags over their head and blankets around their shoulders, why not offer them a functional fashion alternative? The combination of a bucket hat and check pattern shirt is a great style moment.
The Royal Wedding
Safe to say this was the biggest moment of the year. A reported 29 million people watched in the States, and 24 million in the UK, which doesn't even begin to cover the rest of the world and the social media frenzy. Meghan Markle's dress by Clare Waight Keller Givenchy was a fashion moment praised and criticised for its simplicity. True fans of the royal wedding will understand the importance of wearing a great hat. Be it styled formal or casually, it's a way of keeping the spirit of the event involved in their daily lives. They'll love these.
The Carters drop Everything Is Love
Were we ever ready for a full Beyoncè and Jay Z album? In hindsight, it makes so much sense. Once dropped, Everything Is Love went on instant repeat. The music video for 'Apeshit', shot in the Louvre, is exceptional. The style aesthetic in the video is matchy-matchy, materialising as suits and otherwise, an ideal outfit to gift anyone who considers themselves a part of the global Carter family.