The runner redefined via an exciting new capsule collection
Fearless. Confident. Defiant.
Never conforming. Never apologizing. Always choosing our own path.
That's the messaging from the new Reebok x Gigi capsule collection, dropping today on Superbalist.
Reebok and longstanding brand partner Gigi Hadid are taking their unstoppable partnership to new heights. On the heels of their capsule collection released in 2018, the two are proud to unveil the full Reebok x Gigi Hadid clothing collection.
A former volleyball player and equestrian, Hadid was keen to incorporate aspects of her chosen sports in the designs, transforming everything from workout leggings and joggers to swimsuits, T-shirts and cropped jackets with bold stripes and colour-blocked patterns.
Then stepping out of the studio and into the forest, Gigi is styled like you’ve never seen her before in the collection’s campaign imagery. Nodding to her childhood, the images play on that fact that while she has grown up in the fashion world, she still loves to be outdoors. In addition, Gigi can be seen wearing the brand-new Aztrek Double; an updated version of the original 90s runner with an extra thick midsole that makes its debut in her new collection.
The supermodel explained that she explored Reebok’s decades-old repertoire when brainstorming for the new range.
“This collection is about looking at the past and reinterpreting that creative boldness for today, for women who define their own style boundaries and aren’t afraid to challenge convention,” she said during a Reebok press tour.