Started from the bottom, now Thatiso Dube's here
Designer Thatiso Dube’s label Galxboy, began in 2008 while he was still in high school, but back then it was known as Cheeseboy – a T-shirt brand funded by a R20 000 investment from friends and family, and inspired by what girls do because of boys, and boys because of girls.
While working on his own personal brand, as well as designing for Amakipkip, Dube rebranded his 2008 startup as Galxboy in 2012, and opened his first store in 2014, hitting the R1 million revenue mark. Naturally, the brand stayed loyal to two things: its vision and design.
So besides a recent strategy that has Thatiso giving away unreleased and limited edition gear to people who have voted for him – one outfit a week until the competition ends – why have so many people voted for him already?
“We’ve come a long way with the people that support us,” says Thatiso. “And I guess that this is an indication that they’re still behind us one hundred percent. I started from the bottom and want to take all my people with me to the top.”
And if you don’t win, what then?
“I want to be remembered for standing toe-to-toe with impossible and knocking it off its feet."