Since 1989 in the heart of the Netherlands, where G-Star RAW was established, the brand has created an entirely new denim sector. G-Star’s jeans have redefined luxury streetwear by producing handcrafted garments with a unique, edgy flair. It's no secret that these high-quality and perfectly-tailored garments are the reason why G-Star has become the world's most-wanted luxury denim brand for both men and women.