RE.GEN Oslo Maja - puma white-gum

For our RE.GEN collection PUMA wanted to rethink waste. The collection is made from PUMA’s own waste material and other recycled materials: leather off-cuts, cotton off-cuts, and polyester made from recycled plastic.

From the Olympic stage to the peak of '70s style, the Oslo-City is a certified PUMA classic. Stepping into the future as a stacked streetstyle icon, Oslo Maja RE.GEN is clean and sophisticated up-top and boldly styled below, with an eye-raising platform midsole and elevated debossed detailing. Featuring a recycled nylon upper, with raw, exposed foam edges and a stitched Formstrip design, Oslo Maja RE.GEN was made for a more sustainable future. Reduce. Reuse. Regenerate.

RE.GEN: The RE.GEN collection is inspired by the idea of regeneration. In an effort to reduce industry waste and repair our changing world, we've used non-virgin materials.
IMEVA: PUMA's material for a lightweight and comfortable feel

• Recycled nylon upper
• IMEVA midsole
• Rubber outsole
• Lightweight EVA tooling
• Raw edges with exposed recycled foam
• Decorative stitching
• RE.GEN branding at tongue
• PUMA No. 2 Logo at quarter
• PUMA Formstrip at lateral sides