Powder Kiss Liquid Lipcolour - Taken

Believe it when you feel it. Powder Kiss now includes a Liquid Lipcolour to give you that blurred, high-impact matte look. Experience a weightless kiss of colour delivering ten hours of moisture. Its whipped, mousse-like texture softly and evenly kisses lips with just the right amount of non-settling, non-flaking, comfortable colour. The special blend of vitamin E, powders and emollient properties provides excellent cushion, flexibility, wear and moisture that will leave lips looking and feeling soft and smooth all day. Features an hourglass-shaped applicator that perfectly hugs lips to fill in lines and enhance lips with a smoothing and blurring effect.

Key Claims & Benefits
- Immediate and 10-hour moisture
- Long-wearing, 10 hours
- Blurs lines and smooths lips
- Soft-focus, blurred-colour effect
- Smooth, stay-true colour, 10 hours
- Fade-resistant, non-settling, non-creasing, non-flaking, non-drying
- Consumer testing on 116 women after one week:
95% said it applied smoothly onto lips
94% said it left lips feeling soft and smooth upon application
92% said it was colour-true throughout wear
91% said it left lips feeling moisturized upon application

Usage
- Apply directly to lips as desired with the hourglass-shaped applicator that perfectly hugs lips to fill in lines and enhance lips with a smoothing and blurring effect.