Keratin Alpha Sleek Smooth Transformer 200ml

The L'Oréal Professionnel Keratin Alpha Sleek Smooth Transformer is a high-performance, professional-grade styling treatment designed to provide an instant and dramatic "transformation" of the hair’s texture. This leave-in concentrate is the definitive solution for achieving a perfectly disciplined, glass-like finish on hair that is otherwise unmanageable, frizzy, or unruly.
Key Benefits:
• Keratin Alpha Infusion: Delivers a concentrated dose of hydrolyzed keratin to the most porous parts of the hair, reinforcing its internal architecture.
• "Liquid Hair" Effect: It instantly converts coarse, frizzy, or "puffy" hair into a fluid, glass-like texture with high light reflectivity.
• Advanced Heat Protection: Acting as a thermal buffer, it protects the hair fiber from temperatures up to 230°C (446°F), making it essential for frequent flat-iron or blow-dry users.
• Non-Greasy Formula: Unlike traditional heavy oils or waxes, the Transformer uses lightweight polymers that provide discipline without leaving a residue or making the hair feel "stringy."
• Faster Blow-Drying: The smoothing agents help the brush glide through the hair more easily, significantly reducing the time and effort required to achieve a straight style.
Target Audience:
“The Frizz Fighter – Wants to control her frizz”
• Anti-frizz haircare: treatment that controls frizz for longer.
• Heat styling: that gives long-lasting smoothness
“The Taming Addict – Wants to manage her volume & unruly hair to make her daily routine easier”
• Heat tools: A routine that improves manageability and decreases styling time.
• Current smoothing service: Reprograms hair from within.
How to Use:
1. Preparation: Start with damp, towel-dried hair (ideally after using the Keratin Alpha Sleek Shampoo and Masque).
2. Application: Depending on hair length and thickness, apply 1 to 2 pumps to your palms and distribute evenly through the mid-lengths and ends.
3. Styling: Blow-dry the hair using a round or paddle brush. For the most intensive "transformer" effect, follow with a flat iron to activate the smoothing polymers.
4. Finishing: Can also be used in a very small amount on dry hair to tame any final flyaways.
What’s In the box:
1x L’Oreal Professionnel Keratin Alpha Sleek Smooth Transformer