SNEAKER BEAT & ADIDAS SETS THE SCENE

Words by Palesa Kgasane | Images: Supplied

March marks this year’s iteration of Superbalist’s Sneaker Beat. We kicked the campaign off with a joint adidas event celebrating the iconic Superstar II, the star of the show, along with our stylish guests, beloved shoppers and our friends at adidas.

It was a night that fused music, fashion, and food at the BlackBrick Hotel in Cape Town.

Attendees were treated with exclusive access to the Sneaker Beat content rooms, where a special hotel key opened the doors to thoughtfully curated activations. Think vinyls, the latest threads and lots of champagne, in a bath!

While the guests took turns taking pictures inside the rooms and the customised photobooth, DJs Chaxlie and Mila-Rose set the tone with smooth sounds on the dance floor.

As the night went on, The Lab made sure that our guests’ kicks looked picture-perfect with a quick clean. From ground level to the top floor, Superbalist’s Sneaker Beat reverberated throughout the building, setting the scene for what was a night to remember.

In the fast-paced era of social media trend cycles and algorithms, the adidas Superstar II has maintained its edge with a comeback like no other, thanks to its timeless design and unshakable authenticity.

Nowadays, no look is complete without a pair of adidas kicks, and the night was a true celebration of the classic 3 stripe motif whose effervescence has captured sneaker culture and runways worldwide.

Sneaker Beat is now in its third week, and we’re still dropping kicks, beats and deals. Check them out here. Watch this space for more.