BOOHOO, PLT, BOOHOOMAN ARE HERE

Words by Lucinda Dordley | Images: Supplied/Getty Images

Boohoo, PrettyLittleThing and boohooMAN have landed in South Africa for the first time ever.

In a world where being unapologetic about your personality, style and outlook is encouraged, there is no such thing as being “too over the top”. Main character energy isn’t just a mindset; it's a lifestyle.

If you’re commuting to the office at 5am with a full face beat and a dramatic outfit or are enjoying a solo lunch, completely unbothered by the fact that no one is joining you, then you have it. You ARE the main character.

PrettyLittleThing, boohoo and boohooMAN stand out as distinct brands not only because of their clothing and accessories offerings, but also because they embody main character energy.

Known for their collab collections with multiple celebrities and influencers, boohoo, PrettyLittleThing and boohooMAN have cemented themselves as a fashion force in pop culture. Some of their collaborations include a collection with Kourtney Kardashian-Barker of ‘Keeping Up With The Kardashians’ fame, actress Megan Fox, influencer and ‘Love Island’ star Molly-Mae Hague, and forever Migos member Quavo.

Kourtney Kardashian and Molly-Mae Hague

According to fashion publication Drapers, the Boohoo Group - which owns all three brands - chooses its collection collaborators on the basis that they are not only aspirational to the brands’ customer, but also because they embody the values of the brand. When Molly-Mae was chosen for a stint as the creative director of PrettyLittleThing in 2022, a spokesperson from the group said: “Molly IS the PLT customer.”

Quavo

The brands are the place to be for on-trend fashion inspiration brought to life, allowing customers to keep up with their favourite social media darlings without hurting their pockets.

Get your coins up for the official launch on 8 May, when you will be able to shop the collections for boohoo, PrettyLittleThing + boohooMAN.

Get R250 off when you spend a minimum of R1000 when shopping across boohoo, PrettyLittleThing and boohooMAN to save some coins. From 8 - 10 May 2024. Ts+Cs

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