EVERYTHING YOU NEED TO KNOW ABOUT BLACK FRIDAY 2023

Words by Kirsten Jacobs | Images: Supplied

The most anticipated retail event of the year is almost upon us. As always, Black Friday 2023 brings with it much excitement and insane deals. And this year is no different.

Superbalist is back with its annual Black Friday Showdown from 22 - 27 November. You can expect the best brands, best styles, and the best savings for 6 incredible days.

The key to winning any battle is by doing your research. Here’s everything you need to know about this exciting sale, and tips on how to win at Black Friday.

Black Friday traditionally falls on the last Friday in the month of November, which is always the day after the Thanksgiving holiday celebrated in America. The term 'Black Friday' was coined by police officers in Philidelphia in the 1960s to describe the massive crowds that would swarm physical stores in order to start their holiday shopping. The term gained popularity over the decades, and turned into the massive retail event we know today when more and more brick-and-mortar stores capitalised on the term by creating Black Friday deals on their offerings.

While Black Friday began with brick-and-mortar stores, the best and easiest way to do your Black Friday shopping in 2023 is online. Shopping Black Friday online is easy because it allows you to avoid the insane crowds and queues while giving you access to hundreds of brands in an instant. All you have to do is add to cart, and hit checkout.

Shopping Black Friday deals is easy with Superbalist. The key is to prepare in advance. Here are a few tips to get ready for the Black Friday sale.

If you haven’t already, download the Superbalist app and enable push notifications so that the exciting Black Friday discount deals don’t pass you by. Not only that, using the app makes it easier for you to shop whenever and wherever you are. Make sure to load your payment details and delivery information so that you can simply checkout when the time comes. Download the app on iOS here and Google Play here.

A wishlist is your battle strategy for the big day. Line up the pieces you like best, and prepare to take them right to checkout when the time comes. Build your wishlist now so you're prepared on the day. Your must-have items can be moved from wishlist to cart in the click of a button to help you save time and score big.

Follow Superbalist on all our social media channels for so that you’re first in line for exciting drops, incredible competitions, and shopping inspiration from your favourite influencers.

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Twitter: @superbalist

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