SUBU: MORE THAN JUST A SHOE

Words by: Kirsten Jacobs | Images: Supplied

Beach, garden, couch, or street - step out anywhere and everywhere in Subu. Created in 2016, Subu Tokyo® is the unexpected winter sandal you didn’t know you need. The brand was created on the foundation of freedom, movement, and relaxation. It’s more than just a shoe - it’s a vehicle to a better you.

In Japanese culture, sandals are considered more than just shoes. They form part of centuries-old traditions and support cultural rituals. Buddhist monks wear sandals while on their spiritual journey. Sandals also form an inextricable part of a kimono outfit.

It’s from this background that Subu Tokyo® was born. Created to go wherever you need to go, Subu Tokyo® sandals are designed with functionality and beauty front of mind.

“We strive to create a product that embraces you with the feeling of relaxation and freedom. Because only when freedom appears, we can face our "favorite objects" and "new things" purely and without distractions,” explains the Subu Tokyo® team.

Subu Tokyo® shoes are designed with a heel-less, minimalist design that ensures you are ready to go out in seconds. It features a Teflon coating to stay dry during winter, a raised inner fabric to plunge your foot into unexpected softness, and an ingenious four-layer sole structure that makes you feel like you’re walking on a cloud. All shoes come with a matching satchel bag so you can travel in style.

The beauty of the brand is in its versatility. You can wear your Subu’s on a relaxed hike, to the beach, to brunch with friends or just to relax at home. Caring for the shoes is easy. Simply wash them by hand in lukewarm water and use a soft brush to clean any dirt off before leaving them to airdry.

With their minimalist design, Subu’s pair easily with your winter wardrobe. Style them with a matching sweat set and gilet for a casual and comfy look, a colourful midi skirt + oversized, chunky knit top for a quirky look, or keep it classic with jeans and a tee. Here are a few ways our favourite influencers have styled theirs.

Oratile gave her Subu’s a street style spin by pairing black Subu’s with a cargo mini skirt and oversized graphic hoodie. She completed the look with a pair of sunnies and a micro handbag.

Joshua Dunn chose to style his black Subu’s with a monochrome outfit. He paired cream cargo pants with a cream hoodie and layered over an army print shacket. The look comes together with black sunglasses and a crossbody bag to match the Subu’s.