COMPLETE EVERY SUMMER LOOK WITH THE BEST ACCESSORY: AVENE SPF

Experience a loving + protecting touch this summer with Avéne’s new Intense Protect 50+. And don’t forget to dress the part

Words: Lesego Ntsime | Images: Supplied

As we prepare to slow down, kick back, and unwind; rest and respite will take centerstage. While prioritising that long-awaited spa day is high on your list, it’s truly the simplest things that keep the self-love alive.

And do you know what that also includes? Sunscreen. Daily - come rain or sunshine.

Why not love yourself and your loved ones loudly and unapologetically this summer with Eau Thermale Avéne’s Intense Protect 50+?

Yay, you can finally allay your fears about exposure to extreme weather conditions, because those scorching morning hikes have just met their match.

Providing all-encompassing protection from UVA, UVB, and High Energy Blue Light (HEV) - courtesy of the new TriAsorB filter) - it is safe to use on everyone - from the golden oldies to the babies. In fact, it’s protective prowess is so good that it’s been proven to reduce DNA damage from HEV Blue Light by 95 percent. How’s that for a first!

Okay, but why’s Blue Light so bad anyway?

Located beyond UV rays, high-energy visible blue light penetrates even deeper into the skin than UVA rays, it reaches the hypodermis. It also contains a high quantity of energy; hence its name - high-energy visible blue light – and has been proven to cause damage to skin cells through sun exposure.

And what’s this TriaAsorB you speak of?

By focusing on high-energy visible blue light, Pierre Fabre Laboratories have taken a major leap forward in photoprotection with its first sun filter, TriAsorb™:

The added antioxidant and soothing ingredients in the Intense Protect 50+ ensure that every application is effortlessly smooth, while offering powerful protection. Additionally, all skin phototypes are catered to by the distinctive texture of this everyday essential.

Not only does Avéne Intense Protect 50+ sit seamlessly on your well-moisturised skin with its unique texture, it provides hydration for up to eight hours so that you don’t have to worry about anything but being your best self.

With a formula that is sensitive to marine biodiversity, the Intense Protect 50+ recognises that we share our planet with other sentient beings. After all, tending to ourselves also means tending to others.

Oh, did we mention this super SPF is ideal for the whole family? Moms-to-be, post-tattoo care, damaged skin, or skin suffering from the effects of cancer treatments - everyone is taken care of.

Alright, class is over. The good news is that you can win big with Avéne on Instagram.

That’s right - we’re giving away an Avéne hamper and a R5000 voucher for you to Shop the Summer Edit.

Shop the best of Avéne to keep your skin nourished, hydrated, and oh-so-loved:

SHOP THE STORY

Because sometimes SPF stands for "Stay Pretty + Fine", we think you should shop these summer style essentials while you're at it:

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SPF, skincare