We were promised flying cars by the year 2021, but we’ll take a greaseproof hoodie as a much-needed innovation too
Popcorn and movies. A no-brainer, right?
Studies have shown that eating popcorn makes the experience of watching a movie 63.7 percent better than watching a movie without popcorn.
Actually, there have been no such studies. But do we really need any?
Everyone knows popcorn improves binge watching. It’s high in fibre, and popping with flavour. Which means you can combat some of the guilt you feel when you’re watching that early 2000s romcom for the fifth time this year.
IMBO popcorn - yes, the old school family favourite - has found a gap in our binging activities, and they’ve created a fashion moment, commissioning a local designer to create the perfect accessory to complement it.
MEET THE IMBO BINGIE
An oversized hoodie with one major difference; the hood has been moved to the front and lined with greaseproof technology - the perfect receptacle to fill a fresh pot of IMBO popcorn. But that’s not all. The kangaroo pouch in the front is lined with oil-absorbing fabric to keep your phone and remote clean.
Watch the film below and meet &dile - the brains behind the IMBO Bingie.
Find out how he invented the most innovative garment of the 21st century: