Express yourself in our most free-spirited label, designed exclusively for you

L Block Blake

Words: Leila Petersen | Images: Supplied

Fun. Free-spirited. Energetic. These are just some of the words used to describe this on-the-pulse, inclusive fashion brand led by the creative genius of a women-only design team.

“From the creative genius of an all-girl design team comes a brand that takes you from sleep to street. Be the CEO of style and break the internet with your Blake attitude,” says Blake junior designer, Kayla De Abreu.

Effortlessly cool energy radiates from the Blake girl.

Whether she's reclining in joggers while catching the latest episode of her favourite reality TV show or choosing the latest threads for her next Tiktok challenge, she’s always one step ahead in the style stakes.

“Our Blake girl, this summer, will be looking fresh and trendy, with her co-ord sets and our must-have fun and trendy graphic Tees. Our dresses are packed with a variety of vibrant prints like gingham and daisy florals in easy breezy silhouettes - she will be spoilt for choice.

"Some exciting trends to consider this summer is the preppy theme which is filled with collegiate styles, checks in mini silhouettes, peter pan collars and of course the T-shirts dress - a must-have for the Blake girl this summer in different silhouettes,” shares Kayla.

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To zoom in on the Blake label, who it’s for, and which pieces will keep you ahead of the pack this season, we reached out to Team Blake.

Here’s what they had to say:

Could you describe the Blake personality?

Fashion-forward, body-positive, energetic, and for all the social butterflies.

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Who does the Blake label aspire to dress?

She is adventurous and an early adopter when it comes to new fashion trends.

What is the key aesthetic?

This season, it’s all about being bold and daring.

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Tell us more about the S/S ‘21 collection. What was the main inspiration/influence for the collection?

We’re showing lots of skin this summer, and we have all the latest trends in the mix. From high-cut bodysuits worn with low-cut relaxed trousers to cool textures and fun graphics.

What are the key pieces/colours/ silhouettes the customer should consider adding to their wardrobes this Summer season?

It’s all in the details, with midriff flossing and matching bell bottom sets. We also can’t get enough of all things preppy like cute check minis and polo styling.

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