A LOVE LETTER TO L.O.V.E

We set out to brainstorm a Valentine’s Day campaign that would rival any we’ve executed in the past. The aim this time around is to exhibit the transient nature of love and how it can morph into any form depending on the person that molds it.

With the world and hope under assault by a viral pandemic, what better time to remember and embrace the many complex layers and healing power that this one emotion has.

Love does not exist solely for the cliched gestures we’ve become accustomed to. Instead, it dwells in the small almost insignificant moments: from the gentle kiss on the forehead when everything seems to be falling apart around you to a cup of coffee to coax a friend out of bed, or dressing up for date night to voice note exchanges that leave you beaming and smiling from cheek to cheek, or even the belly-aching laughter shared between siblings.

This is how we’re choosing to celebrate love and Valentine’s Day this year, and you’re invited. This is our ways of love.

SPECIAL THANKS TO THE TEAM

Women and menswear

Editor: Mbali Soga

Fashion Director: Chris Viljoen

Fashion Editor: Akim Jardine

Photographer: Jonathan Kope

Photographers Assistant: Talitha Snow

Director: Elijah Ndoumbé

Make-up Artist: Suaad Jeppie

Fashion Assistant: Sibongile Mditshwa

Models: Armand Dicker, Anthony Hinrichsen, Shae Barnes, Moe A, Bonolo Africa, Kitso Kgori, Justine + Jodie Peterson

Kids

Photographer: The Seppis

Make-up artist: Algria Ferreira

Fashion Assistant: Robin-Jade Carolus

Home + Living

Editor: Sanri Pienaar

Photographer: Inge Prins

Photographers Assistant: Alexa Birns

Assistant: Robin-Jade Carolus