Experience Vodacom Durban July’s most notable hospitality at BOOMTOWN Presented by Heineken

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Words: Foyin Ogunrombi | Images: Supplied/Instagram

When the seventh month of the year rolls around, like clockwork, all eyes shift towards the Vodacom Durban July. But there’s more to the event than just the horse races — it’s a fashion affair and an overall lifestyle experience, best felt in the iconic marquee: BOOMTOWN Presented by Heineken. You can buy tickets for the event on Saturday July 6 here.

Back for its 11th Durban July this year, BOOMTOWN will be powered by Heineken, Channel O and East Coast Radio to bring you an unforgettable experience. With a new event and hospitality layout, stylish decor, world-class production and performers such as Kwesta, Lady Zamar and Black Motion taking the stage, BOOMTOWN is ready to give you the ultimate Durban July.


This year’s theme is Stars of Africa and we’re taking a bit of style inspiration from Moozlie’s look last year at the Marquee. Effortlessly glamorous, this look can easily take you from the day’s activities to the evening’s festivities with BOOMTOWN. Not only do you have the ease of movement when the music turns up — you’ll also be photo-ready throughout the day.


Inspired by Nadia Jaftha, we’ve curated a list of products that can help you get the bold look. A statement lip colour with a neutral eye is always a winning combination and using shimmer eyeshadows from the Smashbox L.A. Cover Shot Eye Palette easily allows you to get an air of sophistication, while sticking to the sparkling theme.


Like Nkosingiphile King, elevate your formal look with accessories such as sleek tie clips and sunglasses or experiment with a rounded hat. The Durban July is the perfect time to step out of your comfort zone, beyond black and navy blue classics. Pastel and bright colours ensure you stand out while staying true to your sartorial style.

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