Superb Style, For Us + By Us

We asked the Superbalist team to show us three different ways to wear our new label.

Words: Foyin Ogunrombi | Photography: Bevan Davis

In case you didn’t know by now, Superbalist just launched its very own eponymous label and the pieces look pretty damn good — if we do say so ourselves. We designed this range to be inclusive, affordable and accommodating to every age, personality and style (you can read more about that here), but instead of just telling you, we wanted to show you. Meet Nandi Kona, Ricci Shachar and Chanel May: Three stylish members of the Superbalist team who each have their own distinct sense of style and showcased the diversity of our label in three different looks.

Nandi Kona

When it comes to Nandi’s style, “eclectic” is the word. Bold prints, bright colours, mixing textures and oversized vintage pieces are the founding elements of her wardrobe, and those are elements she found in our collection, too. The sports-luxe dress is by far her favourite piece because it’s unique, bold yet dark and includes a sporty look and a high-neck. Her first impression? “There are pieces that are in my style and what I’d wear.”

Ricci Shachar

Although being the Head of Buying may make her a little bit biased, Ricci is blown away by the sheer versatility of the collection. Since becoming a mother, her own style has evolved to become more easy-wear oriented with the occasional statement item. For Ricci, Superbalist’s launch collection brings together wardrobe essentials and amazing fashion pieces at accessible prices. Her favourite piece? The paisley peasant dress. She can style it with boots during winter or a pair of plimsoles when the weather picks up, so it’s perfect for all seasons. “Wear clothes that you feel good in. If it feels strange, don’t force it,” is Ricci’s go-to style tip, which complements our label’s mission: To make accessible and versatile fashion for everyone.

Chanel May

Normally one to gravitate towards classic silhouettes, Chanel’s style is clean with a bit more focus on details such as frills and pleats. Above all, though, when looking for clothing, Chanel aims to find something that not only flatters her body but accentuates it. That’s something she feels Superbalist got right — the fit is great for South African body types. Her personal favourite? The asymmetrical pleated skirt.

seen thid
5 Tips For Shopping The Big Sale
This Is Superbalist