X Marks The Spot

Taking a look at Levi's latest campaign encouraging you to vote.

Levi's Vote

Words: Foyin Ogunrombi | Images: Supplied

With the national elections coming up, it’s hard not to feel the weight of Freedom Day having just passed. On the 27th of April 1994, for the first time in South African history, we held our first truly democratic elections, and it was an important milestone because the South African public was given the right to use their voice. Now here we are, 25 years later, about to do it again on the 8th of May 2019.

Levi’s, having been a brand that has always championed social change and advocated for human rights, has recently embarked on a campaign aiming to increase the number of youths voting. To do that, Levi’s lended its voice to influential people across the South African cultural landscape to increase voter awareness and turnout on Election Day. It’s your voice, it’s your right, so get ready to turn up and turn out — to vote.

Black Coffee

“’Be the change you wish to see in the world’- Mahatma Gandi. Make sure you do your part and vote 8 May.”

Nomzamo Mbatha

“Your vote is your voice and power of choice of who gets to be accountable for systematic change. Put a X on it! Make your voice heard! Be a part of a generation that stands for something!”

Katlego Maboe

“I want to help build a nation of young people who care about the future of the country and understand the power that a vote wields. I want to see a future where active citizenship is the order of the day, where we live and strive for freedom, not just in our words but in our actions. I want to see South Africa succeed and take its rightful place among nations, and it all starts with realizing and exercising the right and power to vote.”

Francois van Coke

“I live in South Africa and I’m going nowhere. I would like to be a part of shaping South Africa’s future.”


“We vote on the 8th of May, don’t miss the opportunity to have your voice heard. Every vote counts.”

Maps Maponyane

“Let us not take for granted the power that each and every one of our votes hold, to determine the future of our country. Voting is a privilege that honours those that fought, to grant us that right. On the 8th of May let’s go to the election polls in our numbers and ensure our voices are heard! It’s our responsibility.”


“The ballot gives the people a voice. I choose to use it.”


“It’s almost that time! Have your voice heard by voting on the 8th May and be a part of shaping a better future for South Africa.”