Nike comes through with a striking new way of presenting the Swoosh
Nike continues to surprise us when it comes to striking new ways of presenting their branding. The classic low-top design remains rather simplistic, at first glance, but look closer and you'll see unique details that should impress fanboys and casual observers alike. A lone Swoosh replaces the usual "Nike Air" branding on the tongue tag, the heel tab is debossed, and "AIR" is stitched on the base of the eyelets. The standout detail is that oddly placed Nike logo on the lateral midsole, reminiscent of Virgil Abloh's collaborations with Nike. Crispy.