Fresh Drop: Puma Cell Venom

Following Puma's relaunch of the Cell from the 90s Running archive that saw the Cell Endura back in its OG glory, the global sports brand follows it up with the Cell Venom. One of Puma's pinnacle models, this iteration is a new innovative take on the archive runner.

When Puma Cell technology first launched in 1998, it was revolutionary. Hexagonal cells in the midsole provided the optimal shape for stable and maximum cushioning that allowed runners to move faster and stronger with a more confident stride that aided their performance.

Originally a training shoe made for high mileage runs, the Cell Venom arrives in a new context to celebrate 20 years of its history and heritage. 

Updated purely with new materials and production techniques, the sneakers feature a breathable mesh upper with suede and leather overlays which sits atop an EVA midsole and rubber outsole. 

With Cell cushioning technology at the heel, and a chunky, disruptive design, this OG-reissue is made for the street. Available in a striking White-Surf the Web and White - Fuchsia Purple colourway, expect to see more colour assortments in the next few months as well as exciting collaborations with BAIT, Overkill and Ferrari.