Celebrating diversity in our latest TVC
Because 'We're All Fashion' – with more fashion and more choice than ever before
Set against Nakhane Touré’s anthemic track 'Interloper', Superbalist's latest ad invites viewers to step inside distinct worlds created for the diverse cast members. Each of whom epitomise the message of ‘More fashion. More choice’ by how they choose to identify through fashion.
Announcing the merger of Spree into Superbalist, the evocative ad places the focus firmly on fashion as something for everyone. The cast reflects this by bringing together all sorts of people, ambitions, thoughts and individualities – highlighting the fact that irrespective of your age, gender, cultural context or aesthetic, Superbalist is for everyone.
Featuring actor Thapelo Mokoena and his family, the iconic Jackie Burger and Olympic swimmer Calvyn Justus among others, the ad shows that whether you're into activewear, evening wear, summer dresses, sneakers, tailored trousers or effortless Afro-chic elegance, Superbalist has whatever you need to express your authentic self.
Teaming up with the people that we feel best represent our place in fashion, each of the immensely creative personalities featured have got lessons in style to share. Simply scroll down and click through to discover more about each person, shop their selects and incorporate some of their style tips this summer.