Give Yourself an UltraBOOST

Meet the 5 newest colourways to update your winter rotation

sneakers of the week

Yeezy fans, dedicated athletes and hypebeast all have one thing in common: a love for adidas UltraBOOSTs. You’re probably familiar with the Core Black and Cloud White colourways but we’d like to introduce you to these 5 new options. Whether you’re looking for something laceless, uncaged or snug and sock-like, we’ve got you covered. Get your joggers and hoodie ready and start scrolling.

PureBOOST — Legend Ink

PureBoost Legend Ink

With their futuristic look and high-performance features, these kicks make the ideal fitness shoes. The water-repellent Primeknit upper moulds to the shape your foot for a seamless fit. The midsole absorbs impact so every step is lightweight and energised. Dress them up for the streets with rolled-up jeans and a sweatshirt.

UltraBOOST — Trace Grey

UltraBoost Trace Grey Metallic

Try something new with this grey pair of UltraBOOSTs. With the usual standout features: responsive BOOST midsole, Primeknit upper and lace cage, they’re great for taking to the streets with a laid-back aesthetic. They’ll stick out with an all-black ensemble. Try distressed skinnies and a longline hoodie.

UltraBOOST — Tech Rust

Tech Rust Metallic

Amp up the futurism even more with this UltraBOOST’s unique colour combo. The all black Primeknit upper and heel cage is contrasted by the rust BOOST midsole, making it the perfect go-to for weekend stunting. Complement the pair with an all-black outfit.

UltraBOOST Laceless — Ash Pearl

Ash Pearl

Leave the hassle of laces behind and slip into a pair of these. The Laceless rendition of the UltraBOOST features a snug, sock-like fit with a stretchy collar and ribbed detailing across the Primeknit upper. The light pink colour makes them great for standing out this winter, so show them off against a neutral coloured outfit. Coat and beanie are essential.

UltraBOOST — Turquoise


If you’re in favour of adding some bright colours to your winter rotation instead of keeping it muted, go for this pair with an eye-catching sky blue hue. Team them with light blue jeans and a colour block top for a retro 90s-inspired look or hit the gym or track fully kitted out in your adidas tracksuit for the culture.

seen this?
When Hip Hop Met Sneakers
Style Lessons From a Fashion O.G
Fresh Drop: adidas Deerupt