Disruptively simple the Deerupt is adidas Orginals' new archive inspired sneaker
Yesterday adidas Originals dropped its newest sneaker worldwide. A portmanteau of disrupt and erupt, the Deerupt is a contemporary take on adidas heritage realized in a radically new look. At once minimalist and bold, the silhouette looks to the archive for its grid design inspiration, while debuting a new profile that remains undeniably adidas.
Inspired equally by urban planning, architecture, and natural phenomena, Deerupt holds the grid as its central design principle. Initially featured in adidas running silhouettes in the 80s – once a key feature on the New York runner and Marathon Training shoes seen below – today the grid design is stretched to envelope the entire shoe. When warped to exaggerated proportions and injected with electric colour, the grid is transformed into a bold visual motif for today.
Inside, zoned foam pockets moulded along the shoe's interior lining ensure the highest degree of fit by locking the foot into the shoe to create a supportive compression. The result is a product with a truly unique benefit: a shoe that conforms to its wearer ensuring ultimate comfort.
Deerupt launches in the hero colourway Solar Bird, a meld of two iconic adidas tones: Solar Red and Bluebird. Designed with a strong visual identity – simple authenticity provides maximum impact.