30.03.2018

Fresh Drop: Fenty Puma by Rihanna

Surfer chic meets motorsport mania

Global Sports Brand, Puma, and Fenty Creative Director, Rihanna, turn up the heat with the introduction of the fourth season of Fenty Puna by Rihanna. Two worlds collide with the introduction of two main apparel drops under two distinctive creative directions: beach chic and motorsport. Beachy and badass, the collection is a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. Masculine motorsport gear meets laced-up lingerie. Oversized, androgynous silhouettes are paired with sexy skintight swimwear. Summer vibes are in full effect with bold branding, daredevil detailing and splashes of neon. It is a collection born to hit the beach, ready to make waves.

True to the Fenty Puma by RIHANNA DNA, Rihanna continues to play with gender-fluid silhouettes and oversized shapes paired with sexy body-con styles. Perennial collection favourites are reimagined in new seasonal appropriate fabrics and colours. The classic track suit is updated with a surf-inspired twist with neon bungee cords and super lightweight rubber coated leather. The iconic lacing leggings were refashioned with bungee cords and cut outs up to there in pop colors like Cherry Tomato.

FENTY PUMA by RIHANNA

The neon hits, wet-looked gel prints, wetsuit pullers and rubber patch details throughout the collection are a nod to throwback surf and extreme watersport culture.

"This collection is a mix between two worlds: motocross and surf. It was a challenge to bring them together, but it ended up being the perfect combination," beamed Rihanna at the Fenty x Puma SS18 show last September.

FENTY PUMA by RIHANNA

Paying homage to Puma's history in motorsport, Rihanna transformed classic performance racing gear into runway-ready looks decked in tech materials such as lightweight leathers, nylon and air tech mesh. Technical race suits and driving pants rendered with checker flag graphics, sporty decals and motorsport gear go from forever faster to forever fashion.

FENTY PUMA by RIHANNA

However, it's the footwear that we're most excited about. The Creeper gets a makeover with neoprene materials, gravity-defying translucent stacked soles and bungee cord laces. The clincher? You can cop them then rock them right now by shopping Superbalist. 

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