10.02.2018

SOTW February #1

Calling all hypebeasts: the most-wanted kicks are here

By Buntu Ngcuka

Have you ever stood in a line outside of a sneaker store with the hopes of scoring a pair of the newest drop? Then you probably know the heartbreak when they sell out and there are no hopes of finding another pair, unless it’s on a bidding site with an insane shipping fee. But stress no more — we’ve selected the most-hyped, most-wanted and bestselling silhouettes and we’ve got them in stock. Scroll down to see your options.

adidas UltraBOOST - Core White

adidas UltraBOOST - Core White

All-white UltraBOOSTs have been a hot-seller since Kanye West was first spotted wearing them in mid-2015. The fourth rendition dropped last November, featuring the same completely-white colourway and updated Primeknit upper. The only thing that stands out apart from the fresh hue is the even sleeker outsole made from Continental tyre rubber, which is ideal if you intend on making these your running shoes.

adidas UltraBOOST - Core Black

adidas UltraBOOST - Core Black

If the thought of all-white sneakers scares you, opt for the Core Black colourway — the most popular UltraBOOST silhouette to date. The upper and lace cage get an black-on-black treatment, which should make black denim loyalists very happy. The only sign of another colour is the white midsole, which is made from energy-releasing capsules that make running and walking easier on your feet.

New Balance M990XG4

New Balance M990XG4

In celebration of the 990 silhouette’s 30th birthday, New Balance’s making you want to own a pair of dad sneakers. Sporting a mesh upper with suede and leather detailing, that iconic “N” logo and charcoal and black colourway, you’ve got the best of the 80s ready to be taken for a spin — baggy blue jeans optional.

New Balance M990XG2

New Balance M990XG2

And if the XG4’s aren’t your style, maybe the XG2’s are your vibe. With a similar charcoal colourway and silhouette reminiscent of the Air Max 90, these are the kind of kicks you wear with pin-rolled jeans or chinos and your freshest button-up shirt.

adidas UltraBOOST Uncaged - Carbon/Core Black

adidas UltraBOOST Uncaged - Carbon/Core Black

If the regular UltraBOOST is a bit too restricting, free yourself with the Uncaged rendition. Featuring a fine Primeknit upper, ribbed collar and heel cup for support, this is the perfect shoe for the active folk. The outsole also makes use of the TORSION® SYSTEM for stability and smooth movement.

Nike Air VaporMax Running

Nike Air VaporMax Running

Nike’s FlyKnit material has been quite revolutionary as far as sneakers and running shoes go. The breathable material was leaps and bounds ahead of its time, and combined with the Swoosh’s air technology, we’ve gotten some pretty amazing shoes. This is the latest, featuring a reinforced heel cage, lightweight feel and superior comfort.

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