Heritage meets innovation for this skateboarding collection
This Spring-Summer ’18 sees PUMA and world-famous skate brand Diamond Supply Inc. teaming up once again to launch a collection of sneakers, apparel and accessories.When sneaker and skate fans thought 2016 was the last time they would see the Cat and Diamond together, they didn’t realise it was merely a tease for this milestone collaboration.
Founded by Nicholas Tershay, a.k.a. Nick Diamond, out of his San Francisco bedroom, Diamond Supply Co. kick started in 1998 as a skateboard hardware store. The brand has grown rapidly over the last two decades, now widely recognised as one of the biggest, most authentic skate and streetwear brands in the industry today.
The all-new PUMA x DIAMOND SUPPLY CO. collection reflects a shared passion for sport and is brought to life through simplicity of design and attention to detail. In their debut collaboration with PUMA, Diamond Supply Co. brings their unique aesthetic and skateboarding credibility to PUMA streetwear, with unique designs and those signature Diamond colours.
Drawing inspiration from archive skate, the first drop was developed by the designers as though they collaborated back in the 70s and 80s. Using the PUMA Archive, the collaboration boasts authentic materials, textures, colours and over-all designs - even bringing back a refreshed take on the iconic Archive PUMA Teamsport global graphic on key apparel pieces. Hero styles of the first drop include iconic court classics, the PUMA Suede and Clyde, remixed with Diamond Supply Co.’s iconic DNA and colours. The archive sneakers are complimented with apparel and accessories including the bold colour-blocked Wind Jacket and Tees with graphics from the PUMA archive.
The PUMA x DIAMOND SUPPLY CO. collection’s first drop releases today, 27th January, and to mark the launch of this collection, PUMA will host skateboarding demos at their SELECT stores in both Cape Town and Johannesburg between 09:00 and 14:00.
Catch the 20SK8 Crew at the PUMA SELECT store on Bree Street and Skate Society Soweto at PUMA SELECT Braamfontein.