Blended sound textures and ambient electronica by GinaJeanz
‘Slashies’ aren’t really a rare breed anymore. Everywhere you look people have double-barrel job descriptions, side hustles and personal projects – and while a lot of it is nothing more than hot air, there’s gold to be found. Gina Mwoombola is an ambient electronic music producer. Originally from Namibia, Gina’s been balancing modelling, music, and illustration – she did her own album art – since landing in Cape Town. When she’s not posing for editorials she’s collaborating on productions with Ameen Harron. If she’s not relaxing at home with her cat Disco, she’s drawing runway looks and album art for her new music. The Way of Us asked Gina to make a mixtape of what’s currently on her playlist – some KAYTRANADA, some Ayasha, some Jessie Ware – and then we chatted a little about balance.
What does your week look like?
Ever since I started freelancing, I've had to manage my time consistently, making sure I meet my deadlines, setting goals for each week and learning how to deal with all kinds of people on a daily basis. My week can get very hectic and usually consists of design work, emails, music production and so on and so forth – but I do my best to maintain a healthy balance between work and play.
Music or design?
I enjoy working on new personal illustrations and coming up with weird concepts for my music. Honestly, I always try to incorporate my art into my music and vice versa. It keeps me busy even when I'm not "working".
Describe your sound.
My sound is very moody. Sometimes it's a mix of different genres and other times it's super spaced out with weird sound textures. I'm very big on experimenting and I'm learning not to play it too safe. I'm moving away from listening to too much commercial music because I find I enjoy listening to unsigned/underground artists more.
Any hidden talents?
Many people don't know this about me but I'm a dancer. I did ballet for about six years and moved on to contemporary for five years. I still dance to this day but don't plan on making a career out of it.
My best highlight thus far was releasing my first EP Initium, in 2014. I was finally ready to showcase my craft to the world and I still look back to that moment as one of the happiest days of my life.
What's next for you?
At the moment I'm freelancing and building my design and music portfolio. I'm hoping to expand on my career over the next couple of years, become more established, and build my brand as GinaJeanz.
Remember: your attitude determines your altitude.