Remove those dead and dull skin cells with an effective exfoliator. Exfoliation is especially important for those with dry and combination skin to aid in the turnover of dead skin cells. Experts advise using an exfoliator product two to three times per week - depending on the product and your skin type - for instantly brighter, softer, smoother skin and a glowing, youthful complexion. Most exfoliator products require you to rub the product on your face in gentle circular motions before washing off with clean, warm water. What’s left behind is radiant skin you won’t want to stop touching.