Beef cuts

In the age of the infographic, this striking art series offers essential information for modern lifestyles that will say a little something about their owner. Produced by graphic designer, Jefferson Loffler, this series reflects his fascination with everyday objects and ideas. The work is explored through lighthearted and simple infographic-style illustrations, and reflects an appreciation of Swiss and Scandinavian design through clean-line and contemporary imagery, infused with a unique African flavour.