Women'secret is the specialist brand in the intimates world (underwear, lingerie and swimwear) for the contemporary woman, a woman who wants to feel always pretty, comfortable and sexy. women'secret is part of the Tendam, Europe's fifth biggest textile group. The brand was created in 1993, and the first store opened in the centre of Madrid, Spain. Its success has been unstoppable and in 2001 the firm embarked on its international expansion strategy. Today, women'secret has more than 700 stores in over 70 countries.