With more than 50 years of barbering and grooming experience, Leen and Bertus, the founders of Reuzel, formulated pomades worthy of their exacting standards. They dug deep into the history of pomades to formulate Reuzel, believed to be the world’s finest pomade. Reuzel is the Dutch word for lard and is merely a wink to the past when pomades were made from animal fats and fragranced with apple. Reuzel products do not contain animal fats. Create classic and modern styles favoured by greasers, psychobilly’s, rockers and other fine gentlemen, with Reuzel grooming and styling products – from shampoo, to blow-dry, to finish.