Shop On Running Shoes & Apparel Online

Founded in the Swiss Alps in 2010, On has revolutionized athletic footwear. Combining elite Swiss engineering with fashion-forward aesthetics, On delivers the ultimate "running on clouds" experience for both professional athletes and everyday style enthusiasts.

A Global Activewear Phenomenon

Now a global sportswear icon sold in over 50 countries, On has expanded beyond footwear to offer a complete collection of high-performance apparel and accessories. The brand seamlessly blends elite athletic performance with modern streetwear edge.

Explore the Collection

Whether you are on the track or the street, On provides everything you need to elevate your active lifestyle. Step into statement-making silhouettes like the Cloudmonster, Cloudnova, and the classic Cloud 5. Complete your look with practical yet chic activewear, including weather-resistant jackets, sleek performance tees, and running caps.

FAQs

What is CloudTec® cushioning?

CloudTec® is On’s signature cushioning system. Instead of a solid foam block, it uses individual hollow pods (or "clouds") that compress both vertically and laterally when your foot lands. They then lock together to provide a firm, stable base for a powerful push-off.

What does the Speedboard do?

The Speedboard® is a responsive thermoplastic polymer plate embedded between the shoe's upper and midsole. It flexes upon landing to capture energy and snaps back into shape during toe-off, converting your landing impact into forward momentum.

Who founded On Running?

The brand was founded in Zürich, Switzerland, in 2010 by three-time world duathlon champion Olivier Bernhard, along with his friends David Allemann and Caspar Coppetti.

Which On shoe is best for everyday wear?

The Cloud model (and its successor, the Cloud 5) is the brand's best-selling lifestyle shoe, designed for lightweight comfort, travel, and casual athleisure wear. If you are looking for maximum cushioning for long runs or a bold streetwear aesthetic, the oversized Cloudmonster is a highly popular choice.