Off-White

Off-White stands at the intersection of fashion, art, design and culture. Founded by Virgil Abloh in 2013, the brand inspired and established the space between luxury and streetwear creating the world of “New Luxury”. A space that has now become normal. Its cultural remix, continuous drops and limited capsules solidified the brand and gave legitimacy to the luxury streetwear category. With its bold approach —arrow & quotation marks, industrial straps, diagonal lines —Off-White transformed everyday objects into icons. Always finding that unexplored space in between. But above all, Off-White did what no other brand had done, made luxury fashion an accessible platform for youth and creativity. Today, these same elements take form in the Off-White “Time” collection — bold, iconic, and unmistakably disruptive. A new category, an extension of the brand’s creative nature.