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With athletes like Neymar, Mayweather, and Lebron on its benches, Nike’s dominance of the sportswear scene seems unstoppable. A perennial in street and youth culture as well, it hosts streetwear staples like Air Force 1s as well as cutting-edge silhouettes like the Huarache and Flyknit ranges. Balancing contemporary technologies and classic styles, look to Nike’s range of apparel designed for optimal performance and comfort. Shop online with Superbalist for access to the latest sneakers and clothing from Nike in South Africa. 

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Named after the Ancient Greek goddess of victory, Nike was actually founded as Blue Ribbon Sports in 1964. The giant of sneaker and streetwear culture came from humble beginnings, its now iconic swoosh was designed by a student for a mere $35 dollars. Known for it’s innovative technology, like the Air Max then and Flyknit now, as well as its incredibly sought-after silhouettes, there’s certainly something of a cult surrounding the brand.