Every Minimalist product is formulated around a single active ingredient at a clinically backed concentration — the percentage is printed right on the label, so there's no guessing what you're applying. The range covers the full actives spectrum: Vitamin C, Retinol, Niacinamide, Salicylic and Glycolic Acids, Hyaluronic Acid, Alpha Arbutin and Multi-Peptides, alongside gentler basics like ceramide moisturisers and SPF 50 sunscreen.

It's a straightforward way to build a routine: pick your concern — brightening, exfoliation, anti-ageing, hydration — and add the serum or cream that targets it, without the marketing fluff. Shop the full range for men and women at Superbalist, with new formulations added regularly.