The Ice-Watch range spans analogue, digital and smart watches across men's, women's and kids' sizing, with cases in silicone, stainless steel and polyamide. Colour is the brand's signature move - beyond classic black and steel, the range runs into lime, coral, sky blue and metallic finishes that most watch brands skip entirely.

Collections cover distinct moods: ICE Steel for a more polished, everyday look; ICE Digital Retro for a playful throwback feel; ICE Smart for fitness tracking with the same colourful design language; and ICE Boliday or ICE Glam for pieces with a bit more sparkle. With new collections released throughout the year, there's rarely a shortage of fresh colourways to choose from.

Whether it's a first watch, a colour-matched accessory, or a smartwatch that doesn't look like every other smartwatch, Ice-Watch covers a lot of ground without taking itself too seriously. Browse the current range at Superbalist.