At the intersection of the athleisure trend and the revival of all things ’80s and ’90s brands such as FILA are once more bringing their A-game. And we couldn't be happier that one of the most iconic brands for a whole generation is back. Harking back to a time when sportswear giants were fronted by real sportsmen – Swedish tennis legend Bjorn Borg won 11 titles wearing FILA – and men wore panelled tracksuits in bright primary colours without being ironic FILA reigned supreme. Their new designs are imbued with nostalgia and as much retro appeal as vinyls and carry the same oversized graphic FILA logo. Old-school tennis shoe materials have made way for velvet nylon and fleece as the brand reinterprets its aesthetic for the new millennium. Their new womenswear is proof that they nailed it – the crop tops and T-shirts are that of a lifestyle brand with a sports DNA. But we didn't expect anything less from a brand that built its reputation on a combination of luxury art and utility through ongoing innovation for over a century. Sneakerheads and streetstyle stars will appreciate this as well as the company's belief that their shoes and sportswear should complement and not overpower the person wearing them. On top of that FILA continues to use top-quality fabrics that can withstand everyday wear. FILA is about reinventing yourself without forgetting who you are about knowing what it takes and then delivering. So if you're going places make your next sneaker or activewear FILA. Shop Superbalist's online FILA store today and become part of the new generation of FILA fans.
International sportswear brand FILA was established in Biella, Italy in 1911, nestled among the foothills of the Italian Alps. A worldwide leader in sporting and lifestyle shoes, apparel and accessories, FILA champions its heritage Italian design DNA while simultaneously pushing the boundaries of modern performance wear.