Emporio Armani

The Armani name and label is legend among lovers of Italian designerwear. Emporio Armani is no different and has an instantly recognisable style and fashion DNA. The Emporio Armani label was originally introduced in 1981 to cater for younger style- and quality-conscious men and women but has since evolved into a brand with its own cachet. Fronted by big names such as Rihanna and David and Victoria Beckham over the years, it now includes men’s and women’s ready-to-wear, sunglasses, fragrances, swimwear, accessories, and watches. In line with the Emporio Armani credentials, men's wardrobe classics are made contemporary and given a less severe makeover, the Armani way. Each elegant item speaks of the label's urban, cosmopolitan spirit that is as much at home in Cape Town as in Cannes. This is encapsulated by a recent Emporio Armani advertising campaign that features men and women of all ages and backgrounds who approach life with zest and originality. Despite the clothes' youthful styling, everything still bears the Armani stamp that exudes elegance, comfort and function. Without elegance, the designer believes, it's impossible to project self-confidence. 'The man’s wardrobe must have a timeless blue suit, suitable for a variety of occasions; a black jacket, jeans, a white or blue shirt, and a long coat,’ he said in an interview with TheWeek.com. 'I believe that for men, perhaps more than for women, it is also important to focus on the right accessories; an elegant watch and pair of glasses are certainly capable of adding personality to the look.’ To add a touch of Armani to your wardrobe, start browsing Spree's Emporio Armani online collection from Spree.