Synonymous with superb quality and dashing style, Diesel’s emphasis on excellent tailoring is a byproduct of their Italian heritage. Our selection offers a wide range of clothing, footwear and accessories, but most notable is their premium denim, on which they built their reputation. Shop online with Superbalist now and have your designer denim delivered for your door, free of charge.
The name the denim the slogan – 'Only the brave’ – are as American as they come. The secret of the Diesel brand lies in its irreverent ad campaigns tongue-in-cheek messaging and general off-the-wall personality. That they make kickass jeans and clothing helps. While most companies have a motto Diesel has a manifesto: 'We decode the world around us take it apart and unlock what we thought we knew. We see differently and unite with those who see it too. Draw your own path. March in the streets with us." Clearly the brand marches to the beat of its own drum. In the ’80s when big name jeans were selling for $25 max Diesel introduced $100 distressed jeans (much to the distress of denim-loving teenagers’ parents). At the same time they introduced the concept of fashion with attitude of conforming without disappearing in a sea of same-ness with a fresh and irreverent approach. 'Go with the flaw' is a 2018 ad campaign that speaks to the desire for authenticity celebrates the unconventional and embraces imperfection as a sign of individuality. Today Diesel is about grit street having fun and carpe diem. If these values resonate with you if stereotypes leave you running scared perhaps it’s time you looked to Diesel. Denim by default signals independence and many brands stand for going your own way but Diesel loudly and proudly is about being experimental. (Here's a fun fact. In 1995 Diesel became the first fashion company to launch a website.) If going bravely where no man or woman has gone before is your thing click right here to shop Superbalist's Diesel collection.
Established in 1978 as a lifestyle denim brand, Diesel originally made jeans exclusively, before expanding to other clothing and accessories. Taking cues from the classic tradition of Italian tailoring and craftsmanship, it now counts among the most respected brands in the world.