Discover Character Group, the home of licensed kids’ fashion, accessories, and lifestyle essentials inspired by some of the world’s most loved characters and brands. With over 30 years of bringing fun and adventure to everyday style, Character Group offers playful collections designed to make dressing up exciting for little ones. From backpacks and lunch bags to clothing, sleepwear, and accessories, the brand combines comfort, quality, and creativity in every product.

Featuring favourites like Barbie, Batman, Bluey, Frozen, Hello Kitty, Hot Wheels, and more, Character Group creates products kids love while giving parents practical everyday essentials they can trust. Designed with colourful prints, durable materials, and fun character-inspired details, the collections are perfect for school, playtime, travel, and gifting.

FAQs

What is Character Group known for?

Character Group is known for licensed kids’ products, including backpacks, accessories, clothing, and lifestyle essentials inspired by popular characters and entertainment brands.

What characters are available from Character Group?

Character Group features popular characters and brands such as Barbie, Batman, Bluey, Frozen, Hello Kitty, Hot Wheels, and more.

What products can I shop from Character Group?

You can shop kids’ backpacks, lunch bags, accessories, clothing, sleepwear, and other character-inspired essentials from Character Group.

Where can I buy Character Group products in South Africa?

Shop online with Superbalist for access to the latest Character Group kids’ fashion, accessories, and lifestyle essentials in South Africa.