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Character Group is the ultimate destination for authentic, licensed kids' gear. For 30 years, we’ve curated a world of fun and adventure, offering a collection of the world’s most iconic children’s brands. We bring quality and play together to elevate your little one’s everyday style.
Character Group is the ultimate destination for authentic, licensed kids' gear. For 30 years, we’ve curated a world of fun and adventure, offering a collection of the world’s most iconic children’s brands. We bring quality and play together to elevate your little one’s everyday style.
Discover Character Group, the home of licensed kids’ fashion, accessories, and lifestyle essentials inspired by some of the world’s most loved characters and brands. With over 30 years of bringing fun and adventure to everyday style, Character Group offers playful collections designed to make dressing up exciting for little ones. From backpacks and lunch bags to clothing, sleepwear, and accessories, the brand combines comfort, quality, and creativity in every product.
Featuring favourites like Barbie, Batman, Bluey, Frozen, Hello Kitty, Hot Wheels, and more, Character Group creates products kids love while giving parents practical everyday essentials they can trust. Designed with colourful prints, durable materials, and fun character-inspired details, the collections are perfect for school, playtime, travel, and gifting.
Character Group is known for licensed kids’ products, including backpacks, accessories, clothing, and lifestyle essentials inspired by popular characters and entertainment brands.
Character Group features popular characters and brands such as Barbie, Batman, Bluey, Frozen, Hello Kitty, Hot Wheels, and more.
You can shop kids’ backpacks, lunch bags, accessories, clothing, sleepwear, and other character-inspired essentials from Character Group.
Shop online with Superbalist for access to the latest Character Group kids’ fashion, accessories, and lifestyle essentials in South Africa.