Inspired by the timeless elegance of Korea’s Joseon Dynasty, Beauty of Joseon was founded to revive the closely guarded skincare secrets of the era's upper-class women. Drawing inspiration from the Gyuhap Chongseo- a 19th-century encyclopedia detailing traditional beauty rituals—the brand emerged with a clear mission: to shift the focus from heavy makeup to a naturally radiant, healthy complexion. Known for its masterful use of Hanbang (traditional Korean herbal medicine) ingredients like ginseng, rice bran water, and propolis, the label quickly transitioned from a niche K-Beauty secret to a global skincare phenomenon. Today, thanks to its seamless blend of ancient botanical wisdom and modern dermatological science, there is certainly a cult following surrounding the brand.

Curate your perfect daily routine with high-performance, cruelty-free formulas designed to soothe, nourish, and protect. Whether you are looking to achieve a glass-skin finish with the illuminating Glow Serum, deeply hydrate with the legendary Dynasty Cream, or shield your complexion with their weightless, best-selling Relief Sun sunscreen, Beauty of Joseon offers gentle solutions tailored to every skin type. By prioritising skin barrier health and long-lasting hydration, these transformative essentials allow you to confidently embrace your authentic beauty. Shop the full Beauty of Joseon collection online in South Africa at Superbalist to experience premium Korean skincare delivered straight to your door.