Peptide Thick & Long™ Lash & Brow Growth Serum with Hyaluronic Acid, Castor Oil & Peptides

A two-step system designed to naturally enhance lash length, thickness, and strength. Unlike prostaglandin-based lash serums that may cause irritation, discoloration, or long-term dependency, our formula prioritizes lash health and safety with plant-powered active ingredients, backed by clinical studies.

This dual-phase system nourishes and strengthens lashes using a water-based serum followed by an oil-based serum, each packed with scientifically backed actives to support fuller, longer, and healthier-looking lashes and brows in just 3 months.

Step 1: 4D Maximising (Water-Based) Lash Growth Serum
Applicator: Felt-tip brush (precise application along lash line)

• Capillia Longa™ Plant-Stem Cell Pepetide (1%) – Reactivates the hair cycle and prolongs the growth phase, making lashes appear fuller & thicker, clinically proven to:
• Increase lash thickness by 200% in 4 months
• Up to double the eyebrow density in 4 months
• D-Panthenol (1%) – Deeply moisturizes and strengthens lashes to prevent breakage.

Step 2: Lengthening Gel (Oil-Based Lash Growth Serum)
Applicator: Mascara-style wand (conditions & coats lashes evenly)

• Thickened Castor Oil – A natural powerhouse known to nourish and strengthen hair for visible growth.
• Oil-Soluble Hyaluronic Acid (HA-OIL™ 1%) – Penetrates the hair shaft, deeply moisturizing lashes while enhancing their flexibility & strength.

GROWTH Oléoactif® (2%) – A botanical active derived from Roselle flowers & Safflower, clinically proven to:

• Boost lash density by +18% in 28 days
• Increase lash thickness by 200% in 4 months
• Double brow thickness in 4 months

Reset the hair growth cycle, stimulating follicles for long-term results

The Results Speak for Themselves!
✨ 200% thicker lashes in 4 months
✨ Up to 81% longer lashes in 3 months
✨ +18% increased lash density in just 28 days
✨ +6% hair density & +8% thickness in 90 days
✨ +14% anagen (growth phase) hairs & -30% telogen (shedding phase) hairs in 150 days

Why Choose This Over a Prostaglandin-Based Lash Serum?
❌ No irritation, redness, or discoloration – Prostaglandins in popular serums can cause eye sensitivity and even darken the skin around the eyes.
❌ No dependency or withdrawal effects – Traditional lash serums can cause lashes to fall out when stopped.
✅ Safe, plant-powered formula – Features stem cell technology from plants, peptides, and nourishing oils for sustainable, natural growth.
✅ Multi-use formula – Works on lashes, brows, and even hairlines, unlike synthetic alternatives.

How to use

• Cleanse your face thoroughly to remove any makeup and residue.
  Apply the 4D Maximising Serum along the lash line & brows. Follow with the Lengthening Gel and coat your lashes & brows in a generous amount. Do not rinse. Leave overnight.
• For optimal results, use daily. You can anticipate noticeable improvements within just a few weeks, while the full, transformative results are usually realized within a complete lash growth cycle, typically spanning three months.
• If you have lash extensions, it is recommended to skip applying the Lengthening Gel to your lashes.

About Standard Beauty
Proudly South African. Fiercely Female. Globally Loved.

• Award-Winning Skincare Brand
  Recognized for innovation, quality, and impact in the local beauty space.
• Locally Made with Love
  Rooted in South Africa, inspired by our diverse skin needs and climate.
• Women-Owned & Led
  Built by women, for everyone — with heart, hustle, and a whole lot of glow.
• Cruelty-Free Certified
  We’re proudly Beauty Without Cruelty certified — because no animal should suffer for beauty.
• 100% Vegan Formulas
  Every single product is plant-powered and free from animal-derived ingredients.

Ingredients:

• 4D Maximising Serum: Aqua (Water), Glycerin, Hydroxyethyl Cellulose, Panthenol, Curcuma Longa (Turmeric) Callus Conditioned Media, Pentylene Glycol, Sodium Phytate, Potassium Sorbate , Sodium Benzoate, Phytic Acid, Citric Acid
• Lengthening Gel: Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Sodium Hyaluronate, Hibiscus Sabdariffa (Roselle) Flower Extract, Carthamus Tinctorius (Safflower) Flower Ex