Elvive Colour Protect Shampoo - 400ml

Keep your vibrant color from fading into the sunset with L'Oréal Elvive Color Protect Shampoo. This powerful shampoo gently cleanses and nourishes color-treated hair, so you can enjoy radiant, healthy-looking locks that stay true to tone.

Embrace Vibrant, Long-Lasting Color:

• Fade-Fighting Formula: This specially formulated shampoo helps to protect your hair from color fading, keeping your shade vibrant and true for longer.
• Gentle Cleansing: The gentle, low-sulfate formula effectively cleanses color-treated hair without stripping away its natural moisture or vibrancy.
• Nourishes & Strengthens: Enriched with nourishing ingredients, this shampoo helps to strengthen hair fibers, preventing breakage and promoting healthy hair growth.
• Radiant Shine: Experience the joy of healthy, glossy hair. This shampoo enhances your hair's natural shine, leaving it looking luminous and full of life.

Indulge in Color That Stays True:

L'Oréal Elvive Color Protect Shampoo is your secret weapon for maintaining vibrant, salon-worthy color. This gentle yet effective shampoo cleanses, nourishes, and protects your color-treated hair, so you can enjoy radiant, healthy-looking locks that turn heads.

How to use:

• Step 1: Wet & Lather:

Start with wet hair: Thoroughly wet your hair with lukewarm water. Hot water can strip away color, so opt for a cooler temperature.

Create a lather: Apply a generous amount of L'Oréal Elvive Color Protect Shampoo to your palms and work into a rich lather.

• Step 2: Gently Massage & Cleanse:

Massage your scalp: Use your fingertips to gently massage the shampoo into your scalp, working from roots to ends. This stimulates circulation and ensures a thorough cleanse.
Focus on the roots: Concentrate on cleaning your scalp, as this is where product buildup and oil tend to accumulate.

• Step 3: Rinse & Repeat (Optional):

Rinse thoroughly: Rinse your hair with lukewarm water until the water runs clear and all traces of shampoo are gone.
Second lather (optional): If you feel your hair needs an extra cleanse, you can repeat steps 1-3.

• Step 4: Follow with Conditioner:

Condition for hydration: For best results, follow with L'Oréal Elvive Color Protect Conditioner. This helps to detangle, hydrate, and further protect your color-treated hair.

Tips for Long-Lasting Color:

• Wash less often: To prevent color fading, try to wash your hair 2-3 times per week instead of daily.
• Protect from the sun: UV rays can fade hair color, so wear a hat or use hair products with UV protection when spending time outdoors.
• Avoid chlorine: Chlorine can dry out hair and strip away color. Wet your hair with fresh water before swimming and use a swim cap for extra protection.